Everyone's talking about creating a brand, right?
We all know that your business won't make money if nobody knows who you are. But what almost no one understands about branding is the concept of company identity.
It's not a great logo and website that helps you create a brand that customers know and love, it's taking the time to build a strong company identity.
And that can happen even if you are trying to figure this out by yourself, as long as you also understand all the components that go into crafting a dynamic brand.